This from the WSJ online:

Meanwhile Theophilus Hodges, a 36-year-old property manager, stopped into an E*Trade branch in downtown Chicago on Friday morning specifically to open an account to buy Facebook shares, he said.

“If it wasn’t for Facebook I wouldn’t be here,” he said as he left the branch to go to his bank and transfer money into his new account. “I missed out on Groupon when it went public, so I’m not going to miss the boat this time.”

Mr. Hodges said he plans to invest $10,000 in Facebook shares—including $4,500 of his own money and $5,500 from his mother.

My reaction: uh-oh.  When the retail market is back in force, I tend to worry.