Mobile Apps Don’t Pay
Aug 1
Mobile is “hot” again. I have been meeting with a lot of entrepreneurs in the space. Very few are making money.
The average paid mobile app earns only five dollars a month.
Yesterday, I met with an entrepreneur who has an app in the top 20% in the App Store. He makes about $1200 a month. That’s it.
We hear at Kepha believe in mobile. But, we also focus closely on business models. Building an app is one thing, building a business is another. Audience aggregation is hard, monetization is even more difficult.
But, there is tremendous potential and opportunity out there. You just have to be careful and thoughtful.
Sumanth
Your entrepreneur “has an app in the top 20% in the App Store” – top 20% could mean a rank of 100,000 given the total number of apps in the App Store.
If “top 20%” was supposed to be “top 20″ (in any category), even then it still doesn’t mean that mobile apps don’t pay if this is a “top 20″ app in a thinly-trafficked category.
Uncle of the Blog
Good point. I meant the former. Very few winners in the paid app space