Brexit

Wow.  I think the recent referendum in Britain is an example of asymmetric outcomes. In a small serendipity, in college, my senior essay was on the economic impact of the EU. (In another small serendipity, my advisor was Rick Levin, who chaired the Economics Department and later became Yale’s President.  No, he didn’t remember me

Why Your B2B Cost Strategy Must ‘Fit’

Your B2B cost strategy must match your B2B revenue model, or your business model won’t click. Let me explain. I wrote in the past about B2B revenue models (here) and the differences between the perpetual licensing and subscription pricing models. The summary is this. If you charge $1 for your software, a licensing model lets you get that