Mobile is “hot” again. I have been meeting with a lot of entrepreneurs in the space. Very few are making money.
The average paid mobile app earns only five dollars a month.
Yesterday, I met with an entrepreneur who has an app in the top 20% in the App Store. He makes about $1200 a month. That’s it.
We hear at Kepha believe in mobile. But, we also focus closely on business models. Building an app is one thing, building a business is another. Audience aggregation is hard, monetization is even more difficult.
But, there is tremendous potential and opportunity out there. You just have to be careful and thoughtful.