Why Your B2B Cost Strategy Must ‘Fit’

Your B2B cost strategy must match your B2B revenue model, or your business model won’t click. Let me explain. I wrote in the past about B2B revenue models (here) and the differences between the perpetual licensing and subscription pricing models. The summary is this. If you charge $1 for your software, a licensing model lets you get that

Why B2B Revenue Models Really Matter

Our firm does a lot of “B2B” and “B2B2C” investing. We are comfortable backing start-ups attacking the SaaS/software/tech spaces, whether they end up selling directly to other businesses or helping other businesses sell something unique to consumers. An example of the former is VoltDB, and an example of the latter is OwnerIQ. So, it is